Christian Hess is the CEO of Loyalty Partner Solutions, a subsidiary of Loyalty Partner Group. LPS is the company behind the implementation and operation of the customer loyalty programmes for German railway Deutsche Bahn, and Lufthansa's global frequent flier programme. I asked Christian to give some insight on the state of the loyalty market in rail and what the outlook is for five years time.
Hear Christian's insights on:
- Why loyalty is a priority for Europe's railway companies
- The state of the market over the next 5 years
- Why only a few traditional loyalty providers service the passenger rail market
- Opportunities for Big Data in rail
If you offer strategies to help rail operators improve passenger experience, we'd love to meet you at Rail Experience World in Amsterdam this November. Follow this link for more information.