As anyone in a long-term relationship can attest, sometimes you have to work hard to keep that special spark burning. Relationships between retailers and brands are no different than people. That’s why retailers have long turned to loyalty programs to help strengthen their customer relationships. The good news for retailers is that, while changes in technology, consumer behaviour, and market forces will continue to offer challenges to their business models, the fundamental drivers of customer loyalty remain unchanged. This means that loyalty programs will continue to fuel profitable customer relationships.
Download AIMIA’s whitepaper and find out what fuels the fire that rekindles the value of your retail loyalty program.
There are 5 rules offered in this report:
- Focus your data efforts
- Develop loyalty personas
- Connect the “data dots” across channels
- Battle short-term discounting with loyalty data
- Re-imagine recognition and rewards
Find out more on how your loyalty marketing programs can take flight and how you can reach out effectively to win loyal customers by joining industry veterans in Asia’s loyalty marketing community at Loyalty World Asia 2013. Click here to find out who you can meet or download the brochure here.