Consumer experience has undergone some radical changes in the last couple years with the explosion of social media, blogging, and ecommerce. These shifts have thrust established brands into new public spheres of individual and community participation.
Four brands have crafted unique and dynamic partnerships with business to business agencies that helped push their brands succinctly into these new markets.
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Learn how these duos are:
- refining and maximizing customer service
- recapturing and retaining key customer bases
- understanding loyalty in diverse North American markets
- uniting professors and marketers in an effort to understand the latest consumer behavior
Download this ebook to see who these companies are and how they've worked together to reinvent their brands and retain their customers.