Download: Top presentations from Loyalty World Canada 2013

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Top presentations from Loyalty World Canada 2013

Check out some highlights from Loyalty World Canada 2013

As the agenda and speaking faculty takes shape for the 2nd annual Loyalty World Canada, we wanted to take a look back at some of the leading presentations, debates and discussions that took place at last year’s event.

This report contains 5 of the leading presentations from last year’s conference, covering:

  • Leveraging a coalition
  • Maintaining open communication with customers to manage expectations
  • Club Hockey Canada: Engaging the membership through a distinctly Canadian loyalty program
  • An engaged customer is a loyal customer – the McDonald's story
  • How to (not) antagonize your customers in a lean startup world

Hear from:

  • Andy Wright, President Air Miles Rewards Program, LoyaltyOne; and Tim Pellerin, VP Marketing & Merchandising, Nova Scotia Liquor Corporation
  • Kevin Murphy, Senior Director of BI & CRM, BeyondtheRack
  • Kevin O'Brien, Chief Commercial Officer, Aeroplan
  • Joel Yashinsky, Chief Marketing Officer, McDonald's Canada
  • Ryan Hops, Chief Product Officer, WallstreetSurvivor.com

Click here to download these presentations.

To learn more about customer loyalty and engagement in Canada, click here.

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