These graphs will define how you approach your marketing
If you want to get your omni-channel approach right, you need to make sure you know your market properly. What would be the point of setting up a lush and wonderful app if the majority of your customers didn’t even use smartphones or tablets?
Of course, that’s not that likely to happen for most businesses as they’ve taken off so well across many demographics and territories, but it’s still something to consider.
To help you understand the possibilities of the digital space more, Adobe has just issued its State of Mobile Benchmark, part of its Digital Index, showing how dynamic the mobile computing market is.