For marketers, the challenge of building real relationships with customers is more important than ever before. And given that the loyalty market has undergone a digital transformation in recent years, this challenge has become even more complex.
It's time to embrace "the digital transition with both hands, while showing enough restraint and respect for consumer’s permissions and preferences," or so concludes The Four Futures author Martin Hayward.
Aimia's latest white paper The Four Futures reveals that:
- Only 12 per cent of consumers who receive marketing emails look forward to them
- 46 per cent think they receive too many
- The new landscape of marketing provides opportunity to stand out from the crowd
Aimia will be at this year's Europe's Customer Festival and Jan-Pieter Lips, Aimia Regional President, will be holding a must-see keynote looking at brand relationships with customers.
You can take a look at the conference agenda to see more about what's going on at this year's hottest event.