Lana Strydom, head of digital marketing and media at FNB spoke to Digital Marketing last year.
In her presentation Lana spoke about Social media and business. Social Media is the definitive channel to ensure real-time and honest feedback about how your organisation is doing.Ensure capability to provide comprehensive feedback to the business on service and product failure;Embed service and product improvement as a measureable goal within the social media strategy.
In her presentation she discusses:
â¢Social utility is and will become increasingly more important
â¢Security is a concern for bankers and customers
â¢Ease of use is critical
â¢Social context is important
If you would like to take a look at the presentation or learn about social media and business download the presentation here>
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