The idea of leveraging mobile and social media to engage with consumers is still in its infancy. We are at the start of a new movement, one that meets consumers where they are – regardless of where you are.
To help brands better understand this new frontier, and how it plays into a multichannel strategy, SDL surveyed 4,000 consumers in the US, UK, Singapore, and Australia, to learn about their expectations using mobile devices and social media to engage with brands.
Here are just some of the facts you’ll discover inside:
- Consumers want brands to offer a consistent experience
- 69 per cent of those surveyed expected in-store and online prices to be the same
- 77 per cent of those surveyed admitted to “showrooming” when shopping in-store
- UK customers complain more about poor service on social media than US, Singapore or Australian customers.
SDL enable marketing executives to use data from across channels to get a single view of the customer that allows you to connect in new, profitable ways. They can help your organisation take the first steps to meaningful engagement with customers, and you can meet them in person at this year's Europe's Customer Festival.