Survey: Businesses love big data but don’t know how to use it

In Big Data, Data & Analytics, Featured on App by Kevin Kelly

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We have written plenty of posts about the importance of big data—big data provides key opportunities and insights so that businesses can maximize ROI and CRM strategies.

But how do businesses really feel about big data?

Information Week asked top leaders from IT organizations to answer a survey about big data and the results are enlightening:

Businesses believe in big data—they just don’t know how to use it properly.

Make these kinds of connections at Big Data World conference at the Bellagio Las Vegas this October!


What Are Your Primary Concerns About Using Big Data Software?,v,


Your thoughts on big data?

[graph – a big thanks to Information Week who conducted the survey this with over 500 participants] [image – flickr raviahuja]