With education and increased standard of living, customers (particularly those in developed nations) are becoming more shrewd as compared to a decade or two ago; they know why certain products are priced a certain way and they will seek other means for a cheaper buy if a brand doesn't offer them at a value that they deem worthy; they know the reasons behind a certain activity or campaign undertaken by a brand.
"Pricing is the language that buyers and sellers use to discover share value opportunities."
There are 5 principles that can help a brand create share value with customers and win their loyalty.
1)Â Â Â Â Â Focus on relationships
2)Â Â Â Â Â Be proactive
3)Â Â Â Â Â Be flexible
4)Â Â Â Â Â Be transparent
5)Â Â Â Â Â Understand market standards
Be involved in a series of thought-provoking keynote presentations and interactive roundtable discussions on tips and tricks to cultivate customer loyalty in Asia at Loyalty World Asia 2013 this September.Â Download the brochure to view the speakers and agenda.
To register, visit the website now.