Presentation: How to build a social community from the ground up one loyal ambassador at a time? Elan Lohmann

In Customer Experience, Downloads, Events, Featured on App, Social media, The Mobile Customer by Bianca Wiener

Elan Lohmann

Elan Lohmann, Founder of Sleekgeek  spoke to the Internet Show last year.

In His presentation he talked about how Sleekgeek is a social community which provides those that want it:

  • Activation (Challenge)
  • Support (Social Media)
  • Motivation (Social Media)
  • Accountability (watch this space)
  • Education (Social Proof/sharing)
  • to achieve THEIR healthy LIFESTYLE goals

Download his presentation here>

In his presentation he discusses:

  • Platform strategy:
  • Facebook GROUP = Core activity, community bonding, interaction, conversation, rich subject matter. (quality, stong bonds)
  • Facebook page = viral hook (tease, weak bonds)
  • Twitter = Reminder/awareness service. (Noise, medium bonds)
  • Next step = Pinterest (visual sharing capacity)

If you would like to take a look at the way social media needs to be defined by the organisation you can download the presentation here>

If you found this blog post interesting, why not join us at The Internet Show Africa 2013 in October? For more details about the event click here to download the brochure>