Presentation: The inherent dangers of social media- Hamish Pillay

In Customer Engagement, Downloads, Featured on App, Marketing and Sales, The Mobile Customer by Bianca Wiener

Hamish Pillay

Hamish Pillay, Social Media Specialist and Vodacom Online Community Manager spoke to the Internet Show last year.

In His presentation he talked about how social media needs to be defined by the organisation. What is it that is needed from social media.Social media is not rocket science. Make mistakes, fail forward. Most risks are typical of a mechanism not properly understood.

Download his presentation here>

In his presentation he discusses:

  • Social Media – Get it now or else
  • Internal team or agency experts
  • Likes + Followers = success
  • Manufacturing sentiment and controlling sentiment
  • ABL, BTL and Online
  • Customer Care syndrome

If you would like to take a look at the way social media needs to be defined by the organisation you can download the presentation here>

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