Hamish Pillay, Social Media Specialist and Vodacom Online Community Manager spoke to the Internet Show last year.
In His presentation he talked about how social media needs to be defined by the organisation. What is it that is needed from social media.Social media is not rocket science. Make mistakes, fail forward. Most risks are typical of a mechanism not properly understood.
In his presentation he discusses:
- Social Media – Get it now or else
- Internal team or agency experts
- Likes + Followers = success
- Manufacturing sentiment and controlling sentiment
- ABL, BTL and Online
- Customer Care syndrome
If you would like to take a look at the way social media needs to be defined by the organisation you can download the presentation here>