Like it or not, B2C companies cannot evade using digital media as a means to reach out to tech-savvy consumers in this generation. A good digital strategy works in keeping one's target audience/customers engaged and happy. Hence, it is imperative for companies to focus customers at the heart of their digital strategy.
According to Michael Hinshaw on CMO.com, companies are realising that digital and customer strategy works hand-in-hand. Companies need to start with developing the right digital experience – in order to "bring customer experience to life". With customers in consideration at every point of a digital implementation, companies will find themselves being able to keep pace and have customers' expectations met. This helps build customer loyalty more effectively than one can imagine.
In a months' time, take part in a series of roundtable discussions involving how digital and mobile can be infused into one's customer engagement strategy to provide optimal customer experience and cultivate long-term loyalty:
Facebook, LinkedIn, Twitter, Pinterest: Choosing the right social media tool to drive customer loyalty
Using an interactive mobile experience to personalise dialogue with individual customers
How can brands leverage mobile payments systems for an all-rounded omnichannel retailing experience
Download the brochure now to view the full conference programme.
Companies from across industries including Changi Airport Group, DBS, Emirates Airline, F J Benjamin, Four Seasons Hotels & Resorts, Hong Leong Finance, Hotel Maluri KL, Jetstart, Reebonz, Sony Music Entertainment, TM Berhad, Telkomsel, Twitter, Visa Worldwide, Volvo, Wing Tai Retail and more will be attending Loyalty World Asia in a series of learning, sharing and networking.
Click here to view current confirmed attendees.
Do not miss this chance to gain insights and mingle with your industry peers! To register, visit the website now.Marketup]