Books! Who doesn’t love a good book once and a while?
Well, while these books may not be your riveting page-turner that you want to sit down and relax with, they are some of the most invaluable marketing books around – ones that will seriously improve the techniques you implement every day.
These eight books are the most important marketing reads you’ll need and the information they hold will change the way you think about how you can do your job.
Let us know below if there are any books you’ve come across that have helped enrich your day-to-day tasks in marketing and advertising.