Daniel Guasco, Co CEO of Groupon spoke to The Internet show last year.
In Daniels presentation his spoke about the rise of social media and our ability to be constantly connected has made it hard for brands, as users expect real time interaction and constant accountability thanks mainly to the rise in smart technologies and mobile internet.
As with most industries the rise and importance of Social Media has been paramount in a company's ability to engage and communicate with its consumers. No more so has this been seen in ecommerce companies who often don't have physical locations or outlets that consumers can visit.
The role of word of mouth has been filtered out by what can be found out online, as users are using the net to search for:
â¢Feedback around experiences.