Heathrow Rewards: 3 Main Tips for Others Launching Their Own Loyalty Service?

In Customer Engagement, Featured on App, Featured Videos, Interviews, Loyalty & CRM by Vaughn HighfieldLeave a Comment

Heathrow Airport gets over 70 million passengers through its doors a year and that’s an awful lot of people who could be receiving benefits and bonuses for using the airport – as well as an awful lot of customer insight that Heathrow is missing out on.

In this case study video series, we speak to Heathrow Airport’s Head of eBusiness and CRM, Simon Chatfield, about what Heathrow Rewards is and how it came about into existence with the help of Comarch.

In this short video, Simon Chatfield uses his experience with Comarch, digital marketing and customer loyalty to provide three main tips for other brands looking to launch their own loyalty service.

You can watch the other videos in the series below:

You can also download an accompanying eBook to contain all the notes from this case study in one handy document!

Comarch
will be at this year’s Europe’s Customer Festival, so you’ll be able to pick their brains and find out more about how their services can help you grow and manage you own loyalty scheme or digital marketing efforts.

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