Social media ROI is still a major point of contention for marketers across the globe. Is it really possible to determine ROI from social media? What type of metric should be used? Is ROI from social media something that marketers should even be focused on? These are just some of the questions keeping marketers up at night.
Last year at our marketing event ‘En-Gage’, Michael Stellwag who is the E-Marketing Manager at Qatar Airways, gave some much needed insight into some of these questions. Michael dished on how to determine ROI from your social media offering, divulging some of the secrets behind Qatar Airways’ winning strategy.
If you’re a marketing professional who is keen to determine your social ROI then download his presentation and learn:
- Why social media ROI is so important
- How to understand the vision and outcomes of social investment
- How to provide social targets to drive accountability
- The benefits of building and maintaining a social media model
If you want even more answers, inspiration and debate about social media and its function within marketing then join us (and several of your peers) at The Marketing Show Middle East 2013. Find out the latest innovations in social media, loyalty marketing and big data, for more information visit our website.
[Image: Jason Howie – Flickr]