5. Be Consistent Across Networks
This is arguably the most important aspect to remember if you’re creating a campaign that you want to gain traction.
By using the same hashtag across Twitter, Facebook, Instagram, etc. you’ll ensure that your brand message remains clear. Not only will customers and fans be more likely to remember your hashtag and share it with others, but you won’t have to keep track of four or five different tags at once.
Can’t really go wrong there.
[Image: melenita2012 – Flickr]