Customers love coupons because they love getting a good deal; retailers love coupons because customers love them. Coupons will no doubt remain an integral part of the retail marketing mix. But must couponing remain forever a standalone strategy? Or is there a way to integrate coupons into a holistic approach to customer loyalty?
AIMIA’s whitepaper gave a few tips on how to strike the deal well and deliver and effective customer loyalty strategy using coupons.
Here are some tips:
- Deploy introductory couponing
- Go Mobile
- Connect the data dots
- Mix tactics
- Deploy smart coupons
Learn more about how AIMIA’s loyalty programmes can help brands improve their couponing strategy at Loyalty World Asia 2013 taking place next month from 10-12 September.
In addition, discover effective points and programmes that can assist your brand in striking the deal as the following brands and technology providers share their success stories: Globe Telecom, Jin Jiang International Hotel Management, Jollibee Foods Corporation, TATA Trent, AIMIA, Avios Group and Loyalty One.
Join brands such as Courts, Emirates Airline, Jollibee Foods Corporation, Kimberly Clark, Nandos, Nestle, Reebonz, Sephora and more to learn and debate winning strategies to reach out to fickle consumers in this millennia era.