These days we talk about the growth of big data and how it can help businesses improve their performance. According to an article by Retail TouchPoints, fashion retailer Bohme has leveraged on the power of business intelligence and had disseminated the analysed information it collected about consumer trends and product sales to all employees.
As a result of this sharing of consumer information, Bohme's sales employees were able to serve in accordance to what they understand about consumers' needs and wants. The end result was a 15% increase in sales within a few months of their big data implementation strategy.
By extending the data to all employees at various chain stores, it allows employees not only to improve the performance for each store, but also encouraged managers from each store to converse with each other more frequently.
This is a classic case study of how customer insights are becoming more and more important to B2C companies and especially retailers. Working with leading business intelligence experts can help businesses step up their game and be able to concentrate on ready information to improve performance and increase market share.
Learn from leading data analytics and data management solution providers such as Fusionex, Crayon Data, Genesis Network and Actuate on how they can help brands improve their management of customer information and to make relevant insights next month at Big Data World Asia 2013.
For more information about the event, visit the website now.[Image: Fernando Amaro CaamaÃ±o – Flikr]