Anthony Kotton, Managing Director at One Loyalty Rewards Africa spoke at Loyalty World Africa 2012.
In his presentation Anthony spoke about how now more than ever, that the customer is king. He says this is because customers now have access to instant communication technologies and can broadcast good or bad news.
In his presentation he discusses:
- Customer Relationship Management is nothing new
- What is new: technologies and applications that allow for improved strategies
- These are designed to enable better management of customers, customer information and the business as a whole
If you would like to take a look at the result of integrating CRM into your loyalty programme you can down Anthony's full presentation here>
Anthony Kotton will be joining us at The Enterprise Technology Show Africa 2013, don’t miss out the opportunity to hear his presentation and visit him at his stand.