UPDATE: Is This About Time Ad the Worst Marketing Mistake Yet?

In Featured on App, Marketing and Sales, Social media by Vaughn Highfield

About Time, Cinema, Twitter, Luke Whiston, Tracey, Sam, Marketing, Advertising

UPDATE: We’ve been contacted by Diane Kelly, Publicity Director for Universal Pictures, who had this statement to say in regards to their About Time erroneous Twitter users:

“It has been brought to our attention that there are two typos in out print advert for About Time.”

“We are rectifying this. To clarify, all user tweets are legitimate and we have permission to use quotes from those people.”

Indeed, this seems like an honest mistake in the end – albeit a catastrophic one. It is strange that two Twitter accounts would be typos – perhaps carelessness on their part, which is odd seeing as it’s an advert in national papers – but we’ll give them the benefit of the doubt seeing as these are the real Tracey and Sam tweets.

The original story continues below

Original Story: In what could well be one of the worst decisions in marketing, the upcoming Richard Curtis film About Time seems to have forgotten just how Twitter works.

The movie, which is now out in cinemas and features Domhnall Gleeson as a twenty-something male who discovers he can travel in time, seems to have placed a couple of Twitter quotes on it's newspaper adverts alongside a string of critical ratings.

Except, as one Twitter user discovered these twitter accounts are completely fake.

@Sambradley apparently said "if I had time travel I'd probably just go and watch it again," and his fellow fake account holder @tracyann28 said: "fantastic film, great story… Must see!"

We'll be the judge of that one Tracey.

Taking a look at both ‘Tracey' and ‘Sam' on Twitter with their respective accounts not only doesn't show those tweets, but it actually just shows a string of fake tweets and utter nonsense.

Clearly, whoever was responsible for this advertising campaign just didn't think about how Twitter works and how people can use social media to work these things out.

It's definitely a very silly move and this will no doubt hinder the film's uptake with the media savvy, but it also raises the question of how many of these user reviews are actually fake?

At least Twitter's open nature means consumers can now check up on facts themselves.

Indeed, this week has been a busy one for Twitter interaction as British Airways got a taste of what an angry consumer can do with the aid of a Promotional Tweet.


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