Marketers are awash with “big data’, struggling to make it usable, and under pressure to use their data in smart ways to boost results.” The sheer volume and complexity of data puts pressure on marketers to discover more effective ways of identifying the right audiences for high volumes of campaigns.
This is where predictive modelling comes into its own. By developing models to identify the best targets for each campaign, marketers can streamline their selection process. SDL takes you through 8 simple steps to make it simple for any marketer that wants to exploit the power of predictive modelling.
Here’s just a few of the steps detailed inside:
- Determine your objectives
- Get your data in good shape
- Introduce marketing-friendly modeling
- Visualise and test the outcomes
In less than a week, SDL will be attending Loyalty World Asia in Singapore as a sponsor; they will be showcasing how their technology and services helped brands including Rebel Sport, Specialty Fashion Group, Ozsale, Tabcorp etc. to listen, understand, engage and – most importantly – convert their customers with analytically driven intelligent business marketing technologies.
In addition, you can hear from Rebel Sport’s General Manager of Marketing, Rob Kain, who will be sharing how traditional retailers are using data driven strategies to compete in the omni-channel marketplace. If you’d like to hear from Rob and other distinguished industry veterans in Asia’s loyalty marketing community, register to attend Loyalty World Asia 2013’s exhibition and boiler room sessions now.