Lets drop the marketing buzzwords
I get it, marketing words are there to help sell your product, inspire customers to take up your offers and convey exactly what your service delivers.
But why do all marketing terms sound idiotic?
To marketers themselves they may seem fine, even if you can see through their meaning. But to your average customer – be it a member of the general public or another corporation – these words just make you sound rather clueless.
Instead of telling your customer what your service does, you just ‘dazzle’ them with largely meaningless words.Jaboney – Flickr]