Download: Latest ICLP Trend Report Which Examines the True Cost of Loyalty Initiatives

In Customer Experience, Downloads, Featured on App, Loyalty & CRM by Vaughn Highfield


A commercially successful loyalty strategy should not be left to chance. With brands increasingly under pressure to manage costs and demonstrate ROI from customer loyalty, there is a growing need to understand current investments in loyalty and analyse performance.

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Our latest trend report examines the true costs of loyalty initiatives and how to quantify commercial returns to improve profitability, drive growth and demonstrate long term commercial value.


  • How to examine the direct costs of your loyalty investments
  • How to evaluate the commercial impact of your indirect costs
  • Where to identify the future opportunities for driving revenue growth
  • How to refine your commercial model to drive greater ROI

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ICLP will once again be at this year's Europe's Customer Festival in London, where they'll be hosting a discussion panel and roundtable session in the premium conference.

Download the agenda to find out more.