A commercially successful loyalty strategy should not be left to chance. With brands increasingly under pressure to manage costs and demonstrate ROI from customer loyalty, there is a growing need to understand current investments in loyalty and analyse performance.
Our latest trend report examines the true costs of loyalty initiatives and how to quantify commercial returns to improve profitability, drive growth and demonstrate long term commercial value.
- How to examine the direct costs of your loyalty investments
- How to evaluate the commercial impact of your indirect costs
- Where to identify the future opportunities for driving revenue growth
- How to refine your commercial model to drive greater ROI
ICLP will once again be at this year's Europe's Customer Festival in London, where they'll be hosting a discussion panel and roundtable session in the premium conference.
Download the agenda to find out more.