Whether you are about to invest in a full-blown customer engagement strategy or enhance your current program, you need a business case that shows the ROI.
This presentation delivers an eight-stage process that will teach you to:
- Translate campaigns to common analysis structures
- Set up a base-case from performance data
- Understand how different categories and structures impact performance
- Identify the most significant variables of risk
- Build test & learn capabilities
- Overlay potential balance sheet and income statement impacts
Download the whitepaper and discover how to present your case in ways that build confidence, moderate risks and are supported by fact-based analyses.