I hope you will enjoy this free sample of the 12 Hour MBA in Retail.
In this module, trainer James Lennon explains the science of positioning and merchandising products to mutual advantage for both the customer and the retailer.
In additions to 5 considerations for positioning and merchandising, he identifies 4 criteria that must be satisfied to create the optimal equation.
Enjoy the video here, or download your free sample via this link.
For more information on this and our other Loyalty, Payments and Retail programmes, visit www.terrapinntraining.com. Alternatively, come and talk to us at Europe’s Customer Festival, taking place on 16-17 September.