How to Create A Customer Loyalty Programme

In Events, Featured Videos, Loyalty & CRM by Harriet Rowling

How to create a customer loyalty programme

I hope you will enjoy this video, taken from our online training video, the 12 Hour MBA in Loyalty

The course covers big ideas and fundamentals for retailers, banks, utilities, transport companies and any organisation looking to retain their customers

  • Explore global trends & best practices in loyalty marketing
  • Analyse loyalty programme business models
  • Uncover the secrets behind loyalty analytics
  • Review the technology in place to support your loyalty programme
  • Discover how to determine the key success factors in a loyalty programme

If you would like to find out more about the 12 Hour MBA in Loyalty, or any of our other Loyalty training programmes, go to Alternatively, come and meet our trainer, Mike Atkin, at Europe’s Customer Festival, where he will be talking about how Loyalty is a Journey, not a Destination.