Marketing and advertising gets a hard time in America, but when you do something as silly as capitalising upon the nation's plight with an advert, you really aren't doing yourself any favours.
This is the case of what's happened yesterday when American telecom company AT&T posted an advert on Twitter in memorial of September 11th.
The tweet showed a photo of the iconic Tribute in Light installation next to the World Trade Centre along with the words "Never Forget". Except, it wasn't just a photo of this glorious view, it was one ruined by the presence of a mobile phone taking a photo of the view – a familiar site for anybody who's been to a concert or live show in the last few years.
Thankfully it wasn't an iPad – the worst offender for people taking photos of a moment.
Here's the tweet:
If you're unsure as to why this didn't go down so well, you may need to re-acquaint yourself with the terrible events of September 11th 2001.
Many were outraged at the fact that, instead of paying appreciation to remembering those that died, it's instead using the event to shill its products and company name.
However, it must be said that AT&T weren't the only ones providing the marketing faux pas on this year's 12 year anniversary of 9/11.
The Marriott decided that it'd be a worthwhile idea to offer up free coffee and muffins to hotel guests – as if that's some form of memorial or condolence for lost loved ones?
And there was even an advert for a golf course having an offer on specifically for 9/11, offering up 9 holes with a cart for $9.11.
It's unfortunately it's not made up, because it literally sounds like the parody Subway advert that The Onion made up for the occasion.
It's quite evident that some historic events and cultural phenomena should just be avoided by the powers of marketing.
[Image: beanhead4529 – Flickr]