Find out how the Tampa Bay Lightning keeps their fans loyal

In Customer Engagement, Downloads, Featured on App by laural Loyalty World Canada gathers Canada's leading retailers and customer loyalty and experience experts to network, learn from each other, and discuss the latest industry strategy and tech.

We were glad to have the Tampa Bay Lightning Hockey Team’s Chief Operating Officer Steve Griggs speak at last year’s Loyalty World USA. On the second day of the event, Steve presented a case study titled “Thinking outside the box – utilizing traditionally payment-allocated technology to increase customer engagement and participation”.

Download his presentation here >

His case study discussed such concepts as:

  • Building a world class fan experience
  • Building a culture of belonging
  • Inviting others to join in
  • The benefits of RFID technology
  • Collecting and examining measurable data
  • Witnessing brand transformation
  • Continuing to build a world class franchise

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Involved in the customer loyalty and experience space? Join us in Toronto this March for Loyalty World Canada 2014.