Throughout the African retail industry there have been talks about modern-day customer loyalty strategies with the intention to reap rewards and benefits for customers and boost loyal buying behaviour for example the introduction of customer loyalty programs . To ensure if customer loyalty programs get the desired results, they must be well executed.Retail World Africa 2013 was a huge success where major companies such as Nestle spoke on determining the future of customer interaction and loyalty. Read more here
Key points discussed
- Top Trends
- The Power of Advocacy
- Collaborative strategies
- What id driving category behaviour
- Customer basics
Retail World Africa has released their speakers for the 2014 event, download the brochure to see which industry leader is participating in 2014.