"Big Data" isn't just some abstract concept created by the IT crowd. It is a continually growing stream of digital activity pulsating through cables and airwaves across the world. This data never sleeps; every second giant amounts of information are being generated from every phone, website and application across the Internet. The amount of data being produced is increasing at a rapid rate and analyzing this data is becoming the key to getting ahead of the competition, innovation and consumer surplus. Big Data is changing the way companies do business.
Ideas discussed in the eBook:
-24/ 7, 365 days…
-The listening game
-Big business- big on data
-Big Data for better or for worse
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