How McDonalds kept their customers loyal while winning over the haters

In Customer Engagement, Downloads, Featured on App by laural Loyalty World Canada gathers the best in customer experience and loyalty programs to network, learn from each other, and discuss the latest industry strategy and technology

Joel Yashinsky, Senior Vice President & Chief Marketing Officer for McDonald's Restaurants of Canada Limited, presented the keynote address at Loyalty World Canada 2013. He spoke about the bold approach they used to confront a specific problem.

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During his presentation, Joel spoke about:

  • What makes McDonalds Canada a “special case”
  • The key to being bold
  • Recent changes in consumer perceptions of quality
  • McDonalds’ goal for increasing food quality scores
  • How to talk to lovers vs. fence sitters
  • The advantages of having a transparency platform
  • Responses to McDonald’s new brand advertising actions

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Involved in the customer loyalty and experience industry? Join us in Toronto this March for Loyalty World Canada!