Mini has quite possibly created one of the best marketing campaigns around with their new ‘NotNormal’ customer appreciation campaign.
The video, shown above, illustrates it better than any of my words ever could, but it’s great to see that Mini rewarding its customers through such novel ways.
The campaign saw teams of people identifying Minis on the road and then altering billboard displays to reflect their car alongside a personal message. Those who participated were then rewarded for being a loyal Mini driver.
It’s the sort of stuff you’d probably end up seeing on UpWorthy, just because it warms your heart a little bit each time you see it.