Mike Wronski spoke about Social Media Analytics – A new Frontier at Big Data World Africa last year.
In his presentation he discusses both the pros and the cons to social media analytics:
-Direct access to consumer insight
-Data widely available
-Most marketers are not also statisticians
-Misunderstanding of the medium
-Data is unstructured and disconnected
If you enjoyed this blog post, why not join us Big Data World Africa 2013 in October?