Presentation: Mining & Measuring Social Media for Business Insight- Mike Wronski

In Big Data, Customer Engagement, Customer Experience, Downloads, Marketing and Sales, Social media by Bianca WienerLeave a Comment

Mike Wronski

Mike Wronski spoke about Social Media Analytics – A new Frontier at Big Data World Africa last year.

Download his presentation here>

In his presentation he discusses both the pros and the cons to social media analytics:

Pros:
-Direct access to consumer insight
-Data widely available

Cons:
-Most marketers are not also statisticians
-Misunderstanding of the medium
-Data is unstructured and disconnected

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