J.C. Penney sets an example for retailers looking to add ecommerce to their business

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Retailers across the board know that in order to maintain an edge over their competition, they need to bring online shopping into their business. What some don’t realize, however, is that just offering it isn’t enough – shoppers are no longer impressed by the mere existence of the service. It is now also key to success that various delivery options are offered, and that product information is accurate and easily accessible.

As many companies are struggling to catch up and successfully launch their own ecommerce platforms, others are already using the sales method to their advantage.

J.C. Penney is one of those organizations that have long excelled at selling products from a physical location and has paid special attention to combining their ecommerce with old-school shopping. While the retailer’s overall sales have decreased from 2012 numbers, those coming in over the internet have seen a much less dramatic decline, and have increased between the first and second quarter of 2013.

Regarding the situation, CEO Myron Ullman III commented “Moving forward, we’re focusing our efforts on regaining customer loyalty by offering trusted brands, award winning service and affordability that families can depend on…We are encouraged by our early performance this back to school season, which reflects customers’ growing confidence in the brands and styles we offer. Our associates across the country are working tirelessly to serve our customers and I am proud of their efforts.”

J.C. Penney is working to get their numbers back up with back to school and holiday shoppers.

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