Aimia are leaders in the the customer loyalty space, understanding what makes people tick and where others could improve their strategies to create an effective loyalty offering. At this year’s Europe’s Customer Festival, Aimia Regional President, EMEA, Jan-Pieter Lips spoke on camera about how he sees the future of customer engagement. Download the eBook now > He answers:
- In the age of austerity, how can retailers maintain customer engagement and loyalty?
- What do you consider being the thing that customers care most about?
- What channel of engagement do you think businesses should be focusing most on?
- What is big data’s role in the loyalty equation?
- What do you think the marketing characteristics are going to be of brands who succeed the most in the next 12 months?