Who is the brand champion of Canada’s beverage market?

In Loyalty & CRM, Marketing and Sales by Kevin Kelly1 Comment

beer, Brand, brand awarness, brand champions, Brand experience, loyal, loyal customer, best practice, loyalty business strategy,

As fall settles down across North America, it harkens a kind of nostalgia for those beautiful summer days. Molson Coors is the leading beer producer in Canada, and therefore the leading beverage producer as beer is the most popular alcoholic beverage in Canada.

Over 225 years old, did you know the Molson is the oldest continuously running brewery in North America?

Molson demonstrates how even an aged brand is capable of innovation in their markets. Above all, Canadian are obviously quite loyal to Molson.

How do you think they accomplished this?

Find out more about leading Canadian companies at the 2014 Canada's Customer Festival

 

Molsoninfo, Brand, brand awarness, brand champions, Brand experience, loyal, loyal customer, best practice, loyalty business strategy,

[photo – flickr Greencolander] [infographic]

Comments

  1. Jack

    It is really impressive that the Canadians are so loyal to this particular beer in this ever changing market. I liked how you pointed out that it is largely due to the company’s ability to be innovative in their strategies.

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