Sony Raids Customer Nostalgia in Latest PlayStation 4 Ad

In Customer Engagement, Featured on App, Featured Videos, Marketing and Sales by Vaughn Highfield

Sony Computer Entertainment UK has used the feedback from their #PlayStationMemories hashtag that they kicked off ahead of the PlayStation 4 announcement in February to help shape an advert celebrating the evolution of PlayStation.

Having released three home consoles and two handhelds, along with promoting the growth of absolutely stellar franchises such as Grand Theft Auto and Crash Bandicoot up to the modern delights of The Last of Us, Sony has proved its place in the world of video games.

So, this three minute video showcases the evolution of their brand, all the excellent moments that players all around the world have experienced, and contains numerous nods to games both niche and mass-market.

But why should you lot care about what Sony has done?

Well, it’s a brilliant example of using social media and community interaction to shape a marketing campaign. Not only does it get people feeling all fuzzy and warm for the PlayStation brand thanks to the nostalgia angle, but it encourages sharing, the resurfacing of an old hashtag and forms a tighter bond around the PlayStation brand.

Most companies should take a leaf from the PlayStation Access community management group and really see how online marketing is done.