A marketing professional with nearly two decades of experience, Steve Silverstone joined Boston Pizza International as Executive Vice President, Marketing in February 2009.
He started his career at Procter & Gamble in the Beauty Care division responsible for re-launching Pantene Pro-V into Canada’s leading shampoo brand. Following P&G, Steve worked for Pepsi-Cola Canada where he lead the re-positioning of 7UP achieving record growth and award winning advertising at Cannes, the industry’s premier award show. Steve spent 8 years at Labatt Breweries of Canada in leadership roles on almost all of their brands as well as two years leading long-range strategic planning reporting to the CFO. Prior to joining Boston Pizza International, he spent three years at Cossette Communications working with clients that included General Mills, Shoppers Drug Mart, Coca-Cola, and P&G.
We were glad to have Steve present at Loyalty World Canada 2013. Download the slides and hear the audio from his presentation, where he addresses building up relationships to facilitate greater loyalty.
Find out about Boston Pizza’s:
- Commitment to Franchise Profitability
- Recipe for loyalty
- Commitment to building its brand
- Outline of the restaurant decision hierarchy
- Commitment to continually improving the guest experience
- Focus on communication
Involved in the customer loyalty space? You should join us for this year's Loyalty World Canada, taking place March 2014 in Toronto.[Image: iChris – flickr]