We were glad to have IBM’s Director of Smart Marketing Aimee Munsell join us for last year’s Loyalty World Canada.
Aimee participated in the segment of the event focused on building customer experience into your loyalty strategy. She presented a case study on implementing Smarter Marketing strategies to improve customer relationships and drive loyalty.
Find out what Aimee had to say about:
- How Smarter Marketing makes happier customers
- The Chief Executive Customer
- How business leaders are changing how they operate
- Delivering value to empowered consumers
- Collaboration across functions in order to achieve Smarter Commerce
Involved in smart marketing and customer loyalty? You should join us for this year's Loyalty World Canada, taking place in Toronto this coming March.