Facebook Isn’t King With Young Teens Anymore, Long Live YouTube

In Featured on App, Marketing and Sales, Social media, Technology by Vaughn HighfieldLeave a Comment

YouTube, Mashable, The Futures Company, Teens, Social Media, Facebook, Advertising,

Facebook has been losing the teen demographic for a while now. You know this, I know this, but Facebook has only recently acknowledged this fact.

While this may be down to a whole host of reasons – the biggest one probably being the fact that practically everybody else is on Facebook, and teens want something to call their own. Especially if their parents are active on the network too.

But where are they going if Facebook isn't really where they want to be spending their time?

Well, new survey results (via Mashable) from The Futures Company shows that of the 4,014 young people surveyed, only 41.6 per cent of 12 to 15 year olds said Facebook was their favourite website.

Last year 48 per cent of the same age group said Facebook was their favourite website.

Indeed, now it seems that YouTube is the new fan favourite with 50 per cent of teens saying it was their favourite site.

Other sites that were mentioned included Amazon with 27.8 per cent, Google on 25 per cent and Twitter at 19.5 per cent. Surprisingly Yahoo saw a look in at 12.1 per cent with Tumblr also racking up 12.3 per cent.

So what does this mean to you?

Well, if you're looking to target the younger teen demographic you're probably better off going at it through YouTube instead of Facebook, although Facebook wouldn't hurt.

Just make sure that when you do, you do YouTube advertising properly.

Still, Facebook remains on top for twentysomethings, with 55% saying they use it regularly. There's also growth in this demographic amongst Twitter use too.

Overall, this shows that the future of Facebook isn't so concrete and if it doesn't innovate enough to capture the attention of the younger generation it could end up seeing itself being ousted by something completely new.

 

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