Content; you create it, but it just sits there not getting shared by others. But what are you doing wrong?
Perhaps you're making the wrong sort of content for your B2B marketing strategy, or it could well be that you're just not putting it in the right places.
Well, thanks to a super-handy infographic from the folks over at Content4Demand, here's a snappy guide to what content gets shared in the B2B industry and where it gets seen most.
Now you've got no excuse for getting things wrong.
If you're curious about what type of content you should create, why not take a peek at our free, handy guide to content marketing?
You can view the infographic below (click for an enlarged version):Business2Community]