How to integrate big picture marketing with big data analytics

In Downloads, Featured on App, Loyalty & CRM, Presentations by laural

Loyalty World Canada is where customer loyalty and retail experts meet to network, learn from each other, and discuss the latest loyalty industry developments.

Vince Timpano, President and CEO of Canada for Aimia, presented at Loyalty World Canada 2013. He participated in the section of the event dedicated to building up relationships to facilitate greater loyalty.

In his role at Aimia, Vince has full accountability for leading and growing the Canadian business, which includes a full suite of loyalty management services of coalition, proprietary and loyalty analytics delivered across multiple business units in Canada.

Download his presentation slides here >

During his presentation, Vince discussed integrating ‘big picture' loyalty marketing vision and strategy with ‘big data' analytics.

Among the topics addressed were:

  • The value of personal data
  • Big Data noise in the marketplace
  • The potential of Big Data to increase operating margins in retail
  • New views of what “Big” Data is
  • How Big Data is having an impact

Get your copy of his presentation here >

Involved in the customer loyalty and retention business? You should join us for this year’s Loyalty World Canada, taking place March 3-4 in Toronto.

[Image: ho_hokus – Flickr]