If you’re the kind of person that gets frustrated by “no mail on Sundays” delays, you will soon be less frustrated. After all, I can’t guarantee someone won’t cut you off in traffic on the way home. But I can tell you that if you order from Amazon the whole “Sunday” barrier will soon be a thing of the past. So, there’s that.
If you’re not the kind of person that gets frustrated by “no mail on Sundays” delays, well. Congratulations. Share your zen with the rest of us.
To the benefit of both parties, Amazon and the United States Postal Service will be working together to get customers their packages on any day of the week – including Sunday. Amazon will not charge their customers anything extra for their service, and will in fact be adding it onto their fulfillment costs, which already make up the biggest chunk of Amazon’s expenses.
How very kind of the world’s biggest online retailer to take one for the team.
Amazon Prime customers particularly will benefit from this new service. These individuals pay for special services from Amazon, such as guaranteed two-day shipping for any day but Friday (due to the existence of the Sunday Problem). Now, however, this is no longer an issue and these customers will be able to expect faster shipping no matter what day of the week it is.
The eTailer’s 7-day service has already been made available to customers in New York and Los Angeles, and will be expanding to customers in other major U.S. cities next year including Dallas, Houston, Phoenix, and New Orleans.
So what’s the reason for this union?
In a nutshell, Amazon wants to grab the customers of established brick and mortar retailers while keeping their own happy. With ever-rising competition from these, as well as rival eCommerce sites, delivery has become more important than ever when it comes to differentiation between companies. New services that ship products quicker and more effectively are vital to customers, and businesses like Amazon cannot afford to be left behind.
For example, for some products eBay is able to delivery products in under an hour and already offers deliveries seven days a week. Wal-Mart, meanwhile, offers same-day delivery service for groceries and household goods in some areas.
Amazon’s Dave Clark, Vice President of Worldwide Operations and Customer Service, commented on the situation: "What really drives the company — it's all about selection growth, lower costs and increased speed…Thousands of people around the world spend every day working on those three things in operations, and a big piece of speed for us is adding seven-day delivery."
The USPS will also benefit from this, as they will be getting more business from packages instead of flat mail, which of course carries less profit.
Involved in eCommerce and home delivery? You need to be at Home Delivery World in Atlanta this April 7-8.[Image: C. Mack – Flickr]