JP Morgan Chase Discovers Social Media isn’t for Everyone

In Customer Experience, Featured on App, Marketing and Sales, Social media by Vaughn HighfieldLeave a Comment

JPMorgan Chase, Jimmy Lee, Twitter, Social media, Feedback, customer engagement, marketing

JP Morgan Chase, the multinational banking and financial services holding company learned a hard lesson around social media yesterday when it began promoting an upcoming Q&A session with Vice Chairman Jimmy Lee on Twitter.

JPMorgan Chase, Jimmy Lee, Twitter, Social media, Feedback, customer engagement, marketing

Things quickly blew up in its face as tweeters replied with cutting questions surrounding the more distasteful elements of JP Morgan’s activities.

JPMorgan Chase, Jimmy Lee, Twitter, Social media, Feedback, customer engagement, marketing

And they kept coming…

JPMorgan Chase, Jimmy Lee, Twitter, Social media, Feedback, customer engagement, marketing

And coming…

JPMorgan Chase, Jimmy Lee, Twitter, Social media, Feedback, customer engagement, marketing

JPMorgan Chase, Jimmy Lee, Twitter, Social media, Feedback, customer engagement, marketing

JPMorgan Chase, Jimmy Lee, Twitter, Social media, Feedback, customer engagement, marketing

And… coming…

JPMorgan Chase, Jimmy Lee, Twitter, Social media, Feedback, customer engagement, marketing

JPMorgan Chase, Jimmy Lee, Twitter, Social media, Feedback, customer engagement, marketing

It carried on enough that JP Morgan decided that it was probably a wise idea to just call the whole thing off.

JPMorgan Chase, Jimmy Lee, Twitter, Social media, Feedback, customer engagement, marketing

Although, that probably got more abuse than any of the other tweets they sent out.

So, what did we learn from this?

Well, it’s not always the wisest idea to make use of social media if you’re not the sort of company that’d benefit from being deeply involved in it. Some things aren’t for everyone, and at the end of the day JP Morgan has just made itself look even worse on the world stage.

Although, it should be said that the frank honesty of their last tweet does make them seem more human – not that that’ll abate the hordes  of outspoken Twitter users.

 

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