To prepare the nation for the upcoming Russian Sochi Winter Olympics, the Russian metro has been training Moscow citizens in the art of squats.
That’s right. Using a customised ticket machine that tracked customer movement, it asked prospective passengers to perform 30 squats in exchange for one ticket of travel.
From the video above, it seems that Moscovians loved it and has done a rather successful job of getting the nation in the mood for the Winter Olympics.
Now that’s a smart marketing campaign.