Dodge Partners With Ron Burgundy and Sales of its Durango Rocket

In Customer Engagement, Featured on App, Marketing and Sales by Vaughn Highfield

Ron Burgundy Dodge Durango

Ron Burgundy, the ever-classy news anchor played by comedian Will Ferrell, has been helping advertise Dodge cars – specifically the Durango SUV.

And he's actually been doing a very, very good job of it.

Taking his wise-talking and incredibly humorous persona to the TV screen with Dodge has seen Durango sales increase by 59 per cent, and Dodge's web traffic has rocketed by a whopping 80 per cent.

It's no surprise that the Dodge campaign has created 70 ads featuring the sharp-suited local news anchor.

Each one riffs on the standard model of American car advertising, and cleverly co-promotes Ferrell's upcoming film starring Ron Burgundy, Anchorman 2: The Legend Continues.

You can view a wide array of the videos over on Dodge's YouTube channel, and I've taken the liberty of posting one below so you can see just why these are a stroke of advertising genius.

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