British Airways Innovates With New Marketing Campaign

In Customer Experience, Featured on App, Featured Videos, Marketing and Sales by Vaughn Highfield

British Airways is no stranger to creating rather innovative advertisements for its services. After all, now people can fly for incredibly low prices, the airline company has to find new ways to engage audiences with the brand.

So, its newest marketing campaign sees the erection of an interactive advert screen in Piccadilly Circus that displays a young child interacting with British Airways flights that fly past the sign.

As you can see in the video above, the young child can point to a plane as it flies overhead, showing its flight number and destination in real time.

It also shows just how cheap a flight to that place would be, while providing them with a hashtag to talk about it with on Twitter and a URL that points to the ‘Look Up‘ campaign.

I’m at some sort of loss to how it all works, presumably by some form of satellite/GPS relay system between BA air-traffic information and the flight in question. It can’t be done by timing of when planes take off and land due to unforeseeable delays that occur all the time when flying.

Either way, this marketing witchcraft from British Airways will no doubt be causing a social media storm when it finally gets seen by the general public.

UPDATE: Thanks to a kind commenter on our sister site Blue Sky, we now know how British Airways managed to easily create their advert.

“Very simple, really, but still a compliment to BA’s advertising agency… In the predominate west flow of Heathrow air traffic, arriving aircraft are easily identified and pinpointed in airspace through gps coordinates which, when superimposed on a map with a fixed point such as at Picadilly, would then trigger activation of the little boy on the screen in real time with the aircraft identified as it passes overhead when it is a BA flight. Nothing more than creative usage of available air traffic identification and flight path data used for every civil aircraft operation by air traffic management authorities. Clever.”