At Loyalty World, LoyaltyOne’s Senior Vice-President of International, Caroline Papadatos, explored the evolution of the global loyalty industry and discussed how these important changes will significantly impact loyalty marketers.
Caroline has just published a research report called Global Strategy, Local Tactics which explores global loyalty trends and how they will affect you.
Download the research report for details on this latest research on global loyalty attitudes.
From this report you’ll discover:
- Consumer perceptions of loyalty programs
- Market factors effecting global loyalty programs
- How do loyalty programs differ between ’emerging’ and ‘developed’ markets
- Loyalty model proliferation
- Key insights about how loyalty marketers can apply these findings